Privacy Policy

Last updated: 9 July 2026

This Privacy Policy explains how LiquidVoice.AI collects and uses personal information when you visit this website, submit an enquiry, request a demo, request a trial, or interact with our provider-facing sales and onboarding process. It is written for prospective providers, business contacts, website visitors and people who contact us about LiquidVoice.AI, My Voice Phone, white-label voice apps, AI voice add-ons or related services.

This policy is intended to be transparent and practical. It does not replace any separate data processing agreement, customer contract, app privacy notice, provider portal policy, mobile app privacy notice, or onboarding documentation that may apply if you become a customer or partner.

1. Who we are

LiquidVoice.AI is a provider-facing voice technology business. The website promotes branded mobile voice app services for broadband providers, ISPs, VoIP providers, telecom resellers, hosted PBX providers and related service operators.

For website enquiries and sales contact information, LiquidVoice.AI acts as the controller of the personal information submitted through this website. If you later become a provider customer, the controller/processor position may be set out separately in the relevant service agreement, data processing agreement or provider onboarding documentation.

You can contact us about privacy matters through the contact form on this website. If a formal privacy email address, registered company name, company number, postal address or data protection officer is later adopted, those details should be added to this policy.

2. Scope of this policy

This Privacy Policy applies to the public LiquidVoice.AI website and associated enquiry forms, including demo requests, trial requests and contact forms. It also applies to information we collect while responding to those enquiries.

This policy does not fully describe live production processing for provider customers, app end users, SIP accounts, call records, voicemail, AI transcription or mobile app usage. Those activities may require separate product privacy notices, provider contracts, app store privacy disclosures, data processing terms and technical security documentation.

3. Personal information we may collect

Depending on how you use the website, we may collect the following categories of information:

• Identity details: your name, role, job title, company name or provider name.
• Contact details: email address, telephone number, business address where supplied and preferred contact method.
• Provider profile information: provider type, such as ISP, broadband provider, VoIP provider, telecom reseller, hosted PBX provider, UCaaS provider or MSP.
• Commercial interest: package interest, such as My Voice Phone shared app, white-label app, AI add-ons, internal trial, demo or general partnership enquiry.
• Message content: information you choose to include in free-text enquiry fields.
• Technical website information: IP address, user agent, approximate device/browser type, request timestamps, source page and basic server logs.
• Sales correspondence: messages, call notes, meeting notes, demo preferences and follow-up records created while responding to your enquiry.
• Trial setup information: non-production provider branding details, test setup preferences, support URLs, and technical notes needed to discuss a trial.

You should not submit live customer SIP passwords, production credentials, sensitive customer records, bank details, special category data, or confidential end-user information through the public website forms.

4. How we collect information

We may collect information directly from you when you complete a form, send an email, book a demo, request a trial, respond to outreach, join a call, provide notes for setup, or otherwise communicate with us.

We may also collect limited technical information automatically through normal server operation. This can include IP address, date and time of request, browser user agent, requested URL, referrer information and basic security logs.

If you reach us through a third-party platform, such as LinkedIn, email, a calendar service or a referral partner, we may receive business contact information from that platform or referrer, subject to their own terms and privacy notices.

5. Why we use personal information

We use personal information for the following purposes:

• To respond to website enquiries and contact requests.
• To arrange demos, trial discussions and provider qualification calls.
• To understand whether LiquidVoice.AI, My Voice Phone or a white-label voice app is suitable for your provider service.
• To prepare internal trial discussions and onboarding plans.
• To provide pricing, package, roadmap and commercial information you request.
• To manage sales follow-up, account notes and business relationship records.
• To improve website content, usability and conversion journeys.
• To protect the website, forms and systems from misuse, spam, abuse or security threats.
• To comply with legal, regulatory, accounting or record-keeping obligations.

6. Lawful bases for processing

Where UK GDPR or similar data protection laws apply, we rely on one or more lawful bases depending on the context:

• Legitimate interests: responding to business enquiries, operating a B2B website, improving services, maintaining sales records, preventing abuse and developing commercial relationships.
• Pre-contract steps: discussing demos, trials, proposals, onboarding, provider requirements and potential service terms at your request.
• Contract: where processing is necessary to perform or administer a contract with a provider customer.
• Legal obligation: where we need to keep certain records or respond to lawful requests.
• Consent: where legally required, for example certain optional marketing or non-essential cookies if implemented.

7. Business enquiries and sales follow-up

If you submit a demo, trial or contact form, we use the details you provide to respond to you and understand your provider requirements. This may include contacting you by email or phone, arranging a call, sending product information, discussing pricing, or asking for additional non-sensitive technical context.

We may keep a record of the enquiry, source page, message content and follow-up status so that we can manage the relationship properly and avoid asking you for the same information repeatedly.

8. Trial and demo information

Trial and demo discussions may involve provider branding, non-production setup requirements, SIP platform type, desired app model, support links and internal test-user assumptions. We use this information only to scope, prepare and manage provider discussions unless a separate customer agreement applies.

Do not submit production credentials through the website. If credentials or sensitive configuration details are required later, they should be exchanged through an agreed secure process.

9. Marketing communications

We may contact business contacts about LiquidVoice.AI where there is a relevant business context, such as a demo request, trial enquiry, provider discussion or previous commercial contact. You can ask us to stop sending marketing or sales follow-up messages at any time.

If we introduce newsletter subscriptions, automated email marketing, remarketing pixels or other marketing tools, the website should include any required consent, opt-out and cookie controls.

10. Cookies and similar technologies

This website may use strictly necessary technologies needed to serve pages, process forms, maintain security and operate the site. If analytics, advertising, tracking pixels, heatmaps or non-essential cookies are added, the website should provide appropriate cookie information and consent controls where required.

UK PECR rules may apply to cookies and similar technologies. Non-essential cookies generally require clear information and valid consent before being used. A privacy policy alone is not a substitute for a proper cookie consent mechanism where one is legally required.

11. Server logs and security data

Like most websites, the server may create logs when pages are requested. These logs can include IP address, timestamp, requested URL, browser user agent, referrer, status code and error details. We use this information to diagnose faults, monitor performance, investigate abuse and maintain security.

Security logs may be retained for longer where necessary to investigate suspicious activity, protect systems or preserve evidence.

12. Who we share information with

We may share limited personal information with trusted service providers where necessary to operate the website, manage hosting, store enquiry records, send email, schedule calls, manage sales follow-up, analyse website performance, maintain security, or obtain professional advice.

We may also share information where required by law, regulation, court order, law enforcement request, professional adviser request, business restructuring, merger, acquisition, asset sale, or to protect rights, safety and security.

We do not sell personal information submitted through website enquiry forms.

13. International transfers

Some service providers may process information outside the UK or European Economic Area. Where international transfers are relevant, appropriate safeguards should be used, such as adequacy regulations, standard contractual clauses, UK international data transfer agreements or other legally recognised transfer mechanisms.

14. Retention

We keep personal information only for as long as reasonably necessary for the purposes described in this policy. Typical retention periods may include:

• Website enquiry records: retained while the enquiry is active and for a reasonable period afterwards for sales, audit and relationship management.
• Demo and trial records: retained while discussing, preparing or evaluating the demo or trial, and for a reasonable follow-up period.
• Customer and contract records: retained for the duration of the relationship and then as required for legal, accounting and dispute purposes.
• Server logs: retained for a limited operational/security period unless needed for investigation.
• Suppression records: retained where needed to honour opt-out requests.

Actual retention may vary depending on legal obligations, disputes, security incidents, accounting requirements or whether you become a provider customer.

15. Security

We take reasonable technical and organisational measures to protect information submitted through the website. These may include access controls, secure hosting, HTTPS, file permissions, logging, backup controls and limiting access to people who need the information for legitimate business purposes.

No website, form or internet transmission is completely secure. You should avoid sending sensitive credentials, customer records or confidential production details through general website forms.

16. Your data protection rights

Depending on the law that applies, you may have rights to:

• be informed about how your personal information is used;
• request access to personal information held about you;
• ask for inaccurate information to be corrected;
• ask for information to be deleted in certain circumstances;
• ask for processing to be restricted;
• object to certain processing, including some direct marketing;
• request portability of certain information;
• withdraw consent where processing is based on consent;
• raise concerns with a supervisory authority.

These rights are not absolute and may be subject to exemptions or legal conditions. We may need to verify your identity before responding to a request.

17. Complaints and supervisory authority

If you are unhappy with how we handle personal information, please contact us first so we can try to resolve the issue. If UK data protection law applies, you may also have the right to complain to the Information Commissioner’s Office, the UK supervisory authority for data protection.

The ICO website is https://ico.org.uk/.

18. Children

This website is intended for business users and provider contacts. It is not directed at children and should not be used to submit children’s personal information.

19. Third-party links

The website may contain links to third-party sites, services, app stores, documentation, calendars or provider resources. We are not responsible for the privacy practices or content of those third-party services. You should read their privacy notices before providing information to them.

20. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in the website, services, law, provider onboarding process or data handling practices. The updated version will be posted on this page with a revised date.

21. Important product note

This website describes provider-facing services that may include mobile apps, provider portals, provisioning tools, APIs and optional AI features. If you become a customer, additional product-specific privacy terms may apply to app end users, provider admins, SIP configuration, voicemail, call metadata, AI processing and support workflows.